The Fusion chain in Kaliningrad is quite popular. Revenue and the number of guests have been growing organically for several years.
Promotion was conducted only through the social network Vkontakte, with the help of contests and drawings.
The social network Instagram was not considered by the business owners as promising for promotion.
Moreover, the group in VKontakte was also abandoned and did not fulfill its functions to notify about current promotions and novelties.
First of all, we changed the approach to photos and texts - juicy, sunny, light photos create a mood of lightness, accessibility and taste.
During the four months we have been actively building up active subscribers from Kaliningrad.
During the period of Covid-Crisis we actively used targeted advertising and advertising from bloggers. The result: constant sales growth, a very large amount of feedback and inquiries through social networks.
