A chain of five stores selling Korean cosmetics, natural scrubs and oils has grown in four years from a single shelf of cosmetics in a clothing showroom.
Within six months, the number of followers on Instagram grew to several thousand people, the blog turned into a kind of informative account on the useful properties of oils and scrubs, the owner of the store, Ekaterina, published all the posts on the page in her own name, supporting sales with her personal brand.
Within six months, the Instagram account received several hundred loyal regular customers, which allowed the first full-fledged store "Oils39" to open
The example shows the growth over three years of active work to attract subscribers. Further organic traffic brought about 6,000 more subscribers to the page.
